Back off, Hive. This pic is everything to me!
At first I was highly amused that King B did Super Bowl just for the fuck of it. Who else delivers a devastatingly brilliant performance on the world's biggest stage without having something to hawk? That is some boss shit and it's a revelation to see an artist not chasing promo the way Juicy J hunts ratchet pussy. But then things started to get weird. It felt odd that Beyoncé would sit down with Oprah and unveil her critically-acclaimed, cinema-changing documentary with no announcement of a new single. But the announcement of tour dates and subsequent ticket-selling frenzy confirmed new material was on the horizon. Right?
Well, the Mrs Carter Show kicks off in Serbia - could your fave? - next month and we don't have as much as the title of a new song. Let alone a new album. At the moment it feels like we're going to get the 4 world tour, which is fine with me, but would probably annoy some classless punters. The thing is we know she's been in the studio and radio stations have been advised that a new single is imminent. But how is she going to promote it when she's slaying the former Yugoslavia? You have to do the rounds these days. Bey just can't perform on one show and then disappear for a couple of months. Actually, the 17-time Grammy winner can do whatever the fuck she wants - as long as she's happy with an underperforming lead single.
I have faith in my lord and saviour Beyoncé Giselle Carter Knowles and I'm sure she has a plan. I just don't want another debacle like the 4 era when the lead single was thrown on iTunes a month before the video dropped and her two-day promo blitz began. If she pulls that shit again, I'll drag her myself. Anyway, let's all watch the jaw-droppingly amazing Mrs Carter Show advert again and bask in the Queen's flawlessness.