Luciana's "U B The Bass" video dropped today and I think it's fair to say that none of us were ready for its Bad Romance-meets-The Ring aesthetic. Australia's adopted club Queen always keeps it interesting - whether she's prancing through the desert in heels or rollerskating with hookers - but this is some crazy shit.
Creepy ballerinas pose in fatsuits, while the dance icon rocks a pair of shoulder pads that would break Joan Collins' back. There's also a homeless guy, a box of wishes and enough fake hair to make Blue Ivy's first wig. It's all very arty but Luci's tongue-in-cheek humour shines through with the colourful streamers and cardboard heart.
So the video is great but what does it mean for "U B The Bass"? It obviously struck a nerve, reaching the top 100 without a shred of promotion but where are the remixes and radio adds? As far as I know there isn't even an official cover.
Hopefully, the debut of the film clip is a sign that Ministry Of Sound is about to get serious and give this amazing track the push it deserves. Luciana's latest has serious hit potential. If only she had the right machine behind her. On a slightly different note, keep your eyes and ears peeled for her husband's new single. Nick Clow is the new King of clubs!