Nelly Furtado raised the bar for flopping with The Spirit Indestructible. Her last English language recording sold 10 million copies worldwide, while 2012's comeback effort sold a paltry 6,000 copies first week. In all fairness, the criminally underrated album turned out to be a steady seller in some parts of Europe - namely, Germany where she has always been disproportionately popular to the rest of the world. Kind of like Pink in Australia. Most divas would have hung up their microphone in shame and distanced themselves from the project faster than Taylor Swift's eyes scan a room for single men but Nelly is still promoting that fucker like it's 21. Respect.
I wish more artists would show this kind of commitment to an album. What does it say about the level of pride in your work and the faith in your artistic vision if you just give up because you missed the top 20? Kylie took a similar approach with Impossible Princess in the late '90s when the UK basically laughed in her face and sent her packing back to Australia. It turned out to be the turning point for her career. That might not happen with Nelly but she's just debuted the video for her fifth - and best - single from The Spirit Indestructible and is currently winding up a tour of Canada and Europe. Let's hope Christina and Ke$ha show similar dedication to their underperforming but vastly more successful albums.
That takes us back to "Bucket List". A low-key Darkchild production that wouldn't sound out of place on Folklore, the moody track perfectly showcases the Canadian diva's quirky voice and knack for writing melancholy lyrics. Like the rest of her album, it's completely uncommercial - the video begins with an intro about the dangers of dying alone and unfulfilled! - but it would probably be massive with the indie-pop crowd if it was recorded by an 18-year-old hipster with no life experience. The video is cheap. Like it was literally filmed between tour stops but I can't get over how beautiful Nelly looks. This era might have failed commercially but she can hold her head up high.