To the left, to the left with your played-out faves! King B is getting back to business and she's not messing around. A couple of days ago, I wrote about her stunning comeback plans but she has upped the ante even further by unveiling the first glimpse at her multi-million dollar Pepsi campaign (above). I love the poster - bootylicious doesn't begin to describe it - even though I suspect Beyoncé has never pushed a shopping trolley in her entire life.
In a press release, Pepsi said:
The company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects...
Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.
The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.
Bey is getting how much money? When will your irrelevant fave throw in the towel and admit defeat? I'm so excited about the cans. As soon as these exquisite works of art hit supermarket shelves, I'm buying ten cartons! While we wait for Beyoncé-mania to grip planet earth next year, check out one of her early commercials for the soft drink giant (below).
Via New York Times