Monday, December 10, 2012

Beyoncé Unveils Pepsi Campaign


To the left, to the left with your played-out faves! King B is getting back to business and she's not messing around. A couple of days ago, I wrote about her stunning comeback plans but she has upped the ante even further by unveiling the first glimpse at her multi-million dollar Pepsi campaign (above). I love the poster - bootylicious doesn't begin to describe it - even though I suspect Beyoncé has never pushed a shopping trolley in her entire life.

In a press release, Pepsi said:

The company has embarked on a hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects...

Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.

This is where it gets interesting:

The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.

Bey is getting how much money? When will your irrelevant fave throw in the towel and admit defeat? I'm so excited about the cans. As soon as these exquisite works of art hit supermarket shelves, I'm buying ten cartons! While we wait for Beyoncé-mania to grip planet earth next year, check out one of her early commercials for the soft drink giant (below).

Via New York Times

16 comments:

Blue Ivy said...

She stay winning!

Anonymous said...

As if that bitch has ever drunk Pepsi

Anonymous said...

http://www.christianpost.com/news/beyonce-knowles-shoes-spark-illuminati-speculation-84826/

Mike said...

The Christian Post? BYE!

Beyawncé said...

Oh, that can..."Silk Electric" anyone?

Anonymous said...

My problem with Bey is she is just a singles artist. I can took at any of her albums and say they were good from the first song til the end. There is always so much filler to go through. There's never been a record where it was BAM BAM BAM, good song after good song. She just happens to always release a blockbuster first single and people say it's a "huge" era.

Anonymous said...

*can't

Mike said...

^ This is the least relevant comment in the history of my blog.

4 is perfection from beginning to end - as is Sasha Fierce and B'Day.

DIL was a bit uneven but still at least 70% amazing.

K-Row Warrior said...

Oh look. It's WHITEONCÉ on the can!

Pepsi are so irrelevant it's not even funny - first Stinki Garbaj, now CAUCASIONCÉ! I guess Pepsi hates black people.

16 Grammys said...

*YAWN* not all of us disappear in the dark, u know that rite?

Me said...

*dead* at "CAUCASIONCÉ"!

Its just as well I find Pepsi to be vile as if I liked it, I'd never buy it again after getting the rancid visage of egotistical harpy plastered all over the cans!

Anonymous said...
This comment has been removed by a blog administrator.
Mike said...

SMH. I'm just gonna start deleting racists and delusional types.

noelster said...

apparently in that 50 mil was enough to bring back warhol from the dead to create this stunning work of pop art <3

Anonymous said...

i just bought coca cola

Anonymous said...

What is Jessica Simpson doing with all those cans of Pepsi?