Wednesday, September 26, 2012

A*M*E* & The Best Debut Single Of 2012


A couple of months ago Idolator asked me to pull together a list of women on the cusp of pop stardom and the inclusion of A*M*E (pronounced Amy) felt like a no-brainer. The 17-year-old Sierra Leone-born, South London-based diva already has an army of die-hard fans thanks to killer buzz singles like "Find A Boy" and "City Lights" but even I wasn't expecting her official debut to be this good. In fact, it's no exaggeration to call "Play The Game Boy" one of 2012's best singles. After dabbling in '90s beats and Minaj-lite hip-hop, A*M*E turns to the '80s and leaves the rest of the game in her wake.

It's hard to describe what sets this tune apart from other '80s-inspired electro-offerings. I could write about the fabulous Pointer Sisters vibe or A*M*E's ridiculously cute rap but that wouldn't do the song justice. "Play The Game Boy" captures lightning in a jar. The teenager brings a fresh perspective to the genre - much like Robyn did on her seminal 2005 album. It shouldn't work but it does and I'm grateful. The same goes for the colourful video which plays like a cross between Mimi's "Up Out My Face" and the latest from your K-Pop fave. Watch in awe (below) as A*M*E lays the foundation for a gigantic 2013.

5 comments:

Jed said...

LOVES!!!

Martin said...

This video is a cheap ripoff of Jubestar's Buff Boy

Mike said...

who?

Martin said...

http://www.youtube.com/watch?v=Bnx1Hl4U1qs

Mike said...

omg I actually remember that... and it's even more horrible today than it was back then!