One of the best things about 2009 was the release of BoA's English album. It didn't exactly set the charts on fire but tracks like "Eat You Up" and "Energetic" did well in clubs and still hold up today. I've been waiting for the Korean diva to bless her substantial cult following with another English offering but she turned her attention to Japan in 2010 and is now in the process of revolutionising K-Pop with current album Only One. The lead single from that opus was a pretty mid-tempo ballad and shot to #1 in her homeland. However, the rest of us just want to see the Best of Asia dance. We get that and more in "The Shadow".
BoA's latest single is something of a triumph. Does anybody else get turn of the century pop vibes from this gem? It's Janet Jackson meets Britney by way of The Backstreet Boys - all in Korean! "The Shadow" is one of those K-Pop records that jumps the language divide and appeals to anyone who gets off on a slick groove and catchy chorus. And then there's the video (below). Seriously, South Korea is in a different league when it comes to the visual element. The 25-year-old acts out a dubious storyline with an alter-ego against a background of classy special effects and brilliant choreography. Make no mistake. BoA is a dancing machine and she delivers a master class in how to move your feet.
This is so great. BoA's English language follow-up can't come quick enough!