You have to hand it to Sony for sticking with Justice Crew. The 7-piece hip-hop boyband won Australia's Got Talent in 2010 but never really happened. That sounds extremely harsh when you consider that their first two singles went platinum but both peaked well outside the top 10 and they experienced diminishing returns with their next couple of records - the most recent of which, "Sexy And You Know It", did not chart at all. However, instead of sending the boys packing, Sony got them a support slot on what felt like every big tour to reach Australia (Chris Brown, Janet Jackson, One Direction etc) and waited for them to build a organic following. Then they went out and sourced them an incredible urban-dance song.
"Boom Boom" is an instant smash. From the first listen, you just knew that this would be huge. It's a fun party anthem with killer beats and a sing-a-long chorus. In other words, an absolute no-brainer. The track exploded on iTunes and became the band's first top 10 hit on Sunday. When radio catches up, don't be surprised if "Boom Boom" climbs to #1. And then there's the video (below). Justice Crew won Australia's Got Talent largely on the strength of their amazing dance moves and it's great to see them showcase that ability here. The emphasis on choreography gives the video an unexpected K-Pop flavour - this is the kind of visual B2ST might drop! Oh and they get semi-naked at the end, so extra points for that. These guys just became the hottest pop act in the country.