Paulina Rubio is gunning for Shakira's Latin pop crown. A decade after Mexico's queen of pop made a moderately successful bid for international chart glory with the still amazing "Don't Say Goodbye" (a top 20 smash in Australia!), the 40-year-old diva is back with a RedOne-produced club-banger called "Boys Will Be Boys". It's not the first time they've worked together. In fact, the Swedish super-producer had his sticky fingers all over Paulina's 2011 album Brava! Unlike recent collaborations with American singers, which always end up sounding like a Kat DeLuna B-side, the Mexican goddess got his A-game. Lead single "Me Gustas Tanto" was particularly fabulous and made my best singles of 2011 countdown.
I'm not sure if "Boys Will Be Boys" is in the same league as "Me Gustas Tanto" - to be honest, I hated it the first time I heard it - but it's undeniably catchy and has grown on me a lot over the past couple of weeks. I love the accordion sample and there's something wonderfully summery about it. Think of this as "Alejandro" for Latin cougars! Not content with producing Paulina's English-language comeback, RedOne is also responsible for the saucy video clip (below). It's basically a gay version of Rihanna's "S&M" - only with middle-aged men dressed as babies and a rather kinky game of snooker. The clip is a hot mess but I secretly approve.
"Boys Will Be Boys" is already a top 10 smash in Spain and should do well in Europe. I'm not sure how it will fare in Australia and America but I have my fingers crossed. Pau Pau is amazing and deserves to be a global phenomenon!