Friday, March 16, 2012

The End Of Time Debate

King B wasn't kidding when she sang about being strong enough to bear the children and then get back to bidness on "Run The World (Girls)". Less than three months have passed since Blue Ivy took her first breath and her mother is already returning to her day-job of being better than your faves. "End Of Time" was serviced to UK radio this week and reports are circulating that a video is in the works. If this were any other single I'd be celebrating like Ashanti when she learned she still had a record deal but "End Of Time" is special. It's easily one of the best songs of the new millennium and deserves more than a rush-release to keep Bey on radio while she works on her next masterpiece. If she's going to do this, I really hope it's done right. The Diplo/Dream/Switch co-production demands an epic video and actual promotion. Circulating the Live At Roseland live clip (below) just won't cut it. I guess time will tell but I'm convinced that the owner of Rihanna's ratchet wig is too smart to waste one of the best songs in her repertoire.

1 comment:

Beysus said...

Its doing ok on itunes but needs a diff video to really take off