Sunday, October 30, 2011

Mary J - Nice Song, Shame About The Video

I think I'm the only person that actually likes Mary J. Blige's new single. Feedback for "25/8" has been vicious but once you get past the cringeworthy title, it's a really good song. Not quite "Be Without You" or "I Am" but still a massive improvement on other "My Life II" cuts like "Someone To Love Me (Naked)" and "Mr Wrong". The R&B icon delivers vocally and the old school production is pitch perfect. So why did her label spend no money on the clip? Honestly, this makes "Love On Top" look like Avatar. Mary J. basically stands around in a series of unflattering outfits against what looks like a screensaver I had in the 90s. And then there's the saddest dance interlude of 2011. I didn't know whether to laugh or cry when the soulful diva started waving her hands around aimlessly, surrounded by a bunch of broke-down male dancers. The whole thing reminds me of Kelly Rowland's heinous "Commander" video but with less imagination and an even lower budget. This woman has notched up nine consecutive top 10 albums in the US. Her talent and stature demand so much better.

3 comments:

Anonymous said...

so bad it should be on 4

Mike said...

Fuck off!

John said...

Dunno how I missed this post, but the video is pretty weak in spots. Having said that, if they stuck with those iconic Mary J shots (like the white background with her profile), they probably could have saved even more money and it would have looked a whole lot better.