As much as I worship at the alter of "4", there's no denying that the album's promo campaign is the year's hottest mess. "Run The World (Girls)" sat on iTunes for a month with no video or promotion before being thrown away like a used condom after Bey's iconic BBMA performance/ground-breaking Oprah appearance. She then rushed out "Irreplaceable 2011" within weeks - but not before performing "1+1" on American Idol and "End Of Time" at the BET Awards. "Best Thing" didn't exactly set the charts on fire but it was a top 3 hit in the UK and climbed into the US top 20. However, instead of performing it at the VMAs, Queen B announced her pregnancy by belting out "Love On Top" despite naming "Party" as a possible single and releasing a random video for "1+1". Is anyone else confused?
I kind of love that Beyoncé is promoting the album as a whole instead of focusing on individual singles but this is getting ridiculous. "Love On Top" exploded on US iTunes after baby-gate but has steadily fallen with no promotion or video. Meanwhile "Best Thing" has got a second lease of life on urban radio - it's currently sitting at #2 - and "Party" is finally starting to gain some traction. That jam debuted on the urban airplay chart this week at #37. In Australia it's just as confusing. "1+1" is on high rotation on Channel V, Max and MTV but "Love On Top" is rocketing up iTunes after the diva's surprise appearance on X Factor. For the record, I think "Love On Top" or "End Of Time" are good choices for single number three but I'd be happy with anything. I'd just like to know!
On the bright side, Bey can take some comfort in the fact that she hasn't been reduced to opening for Chris Brown like Ms Kelly. Her former Destiny's Child bandmate looked at bit worse for wear in Toronto - maybe she finally saw the sales figures of "Here I Am" - but I'm glad she's still out there working it. As Khia would say - get money, bitch! And damn, if she doesn't have four of the hottest male dancers in the business. Fast forward to the one minute mark for the year's best sausage fest. Someone is going to lose an eye!