Friday, June 24, 2011

Crying & Shaking - 4 is finally here!

I knew it was going to be a good day when I woke up humming "I Love Tops" "Love On Top". A new Beyoncé album is always cause for celebration but I'm particularly excited about "4". This is a brave step forward in already iconic career. While your faves are on their knees blowing David Guetta for the latest urban dance trash, Queen B decided to reinvent R&B. She wins. Anyway, more about that when I finish my review. Here are some pics from my visit to JB Hi-Fi this morning. I was annoyed that the standard edition hadn't arrived yet - I'll try again this afternoon - but the stunning in store Bey display (below) soothed my devastation.

In case you're wondering where I am, chances are I'll be kneeling before this piece of cardboard in sombre worship for the next 4-6 weeks. Send me a text. I have my iPhone. And make sure you do buy the deluxe version. The bonus tracks are INSANE. "Schoolin' Life" wouldn't sound out of place on "Purple Rain". It's absolutely exquisite. "Lay Up Under Me" and "Dance For You" are just as good. If you're looking for upbeat Bey - these are your jams. Oh and the deluxe edition even comes with a sample of Heat. Marketing genius!

5 comments:

feedlimmy said...

The "deluxe edit" of B's 'Run The World' music video. I wonder what's the tea on that! Just popped my disc in and they said they're still finalising it.

E'rrbody reinsert the disc on 1 July! :p

noelster said...

obviously bey is sparing no expense in marketing this album and it even shows in this gorgeous cardboard standee display. Bey obvs hired the same cinematographer from 'super 8' to give us all a taste of lensflare realness even in the most down market of music stores. is JB like musicland in austrailia. cuz i don't even know, but it instantly looks 1000x classier thanks to the display.

Imelto said...

"it even shows in this gorgeous"
I agree...
rosenalva@gmail.com

Bruce said...

Wow! I'm surprised you were even able to get a picture of this standee amongst the throngs of Bey-worshippers who were surely there keening and praying around it with you!

May the 4 B with U

No Way No Way (Manamana!) said...

doesn't stop the album from being a massive flop. what the hell was she thinking? the bonus tracks are better than anything on the standard edition, and even those sound like bad b-sides. 4flop!