Sunday, May 22, 2011

Here comes Oh Land!

Chances are you know more about Oh Land than I do. The Danish diva has been getting major blog love for the best part of a year but, until recently, I didn't take much notice. My iPod is already full of overhyped Scandinavian nobodies and I wasn't prepared to take a punt on another epic fail like Lykke Li. But when a "Sun Of A Gun" promo arrived in my inbox last week, I thought I'd give it a spin to see what all the fuss is about. And I'm glad I did. Sounding like a cross between Feist's "1234" and Lenka's "The Show", Oh Land's breakout single is an instantly catchy pop gem that deserves to find a bigger audience. I love the overwhelming simplicity of "Sun Of A Gun". The producers show admirable restraint by letting the quirky vocal hooks and cute lyrics set the tone. It's so understated but I guarantee you'll be singing along by the end of the song. As far as I know it wasn't a huge hit in America - where she has decided to launch her album - but it has racked up over 10 million views on YouTube and her upcoming support slot on Sia's US tour should help. In the meantime, Oh land is finally being given a push in Europe - and then hopefully in Australia. Fingers crossed "Sun Of A Gun" takes off. Her image is great and the video is very pretty. I guess it's time to see if the rest of the album is any good!

3 comments:

noelster_sf said...

you hit the nail on the head calling the song quirky and i couldn't agree more. didn't hear of oh land until she appeared on logo tv's new now next awards and i've been hooked ever since, downloading the track and chair-dancing to it for hours at the office.

Cyber said...

Lykke Li shade. I can't even.

Brett said...

She's great! Thanks.