Wednesday, February 03, 2010
One Inna Million
Brace yourself. Romania's leading dance diva is one hit away from kicking Cascada's Natalie Horler to the curb as the Queen of AATW. Sultry Inna is already a superstar in her homeland and has been on something of a roll in the rest of Europe, topping the charts in 9 countries with "Hot" - her appropriately titled debut single. She now has her sights set on the UK and only time will tell if her success continues or she joins September on the stinking scrapheap of pop. At first, I didn't understand the fuss but by the second listen you'll be humming along to this trash if you want to or not. "Hot" is just one of those incredibly
annoying catchy dance anthems that gets stuck in your head and refuses to leave. Produced by Play & Win, the outfit behind Akcent (you might remember their fabulously dirty ode to Kylie) and Alessia, the song is a refreshing jolt of high energy Eurotrash. I just wish AATW went with the original version or the freshly commissioned Cahill remix. The UK radio edit (below) leaves a lot to be desired and the missing minute has rendered the video clip almost unwatchable. Instead of the stripper with a heart of gold subplot, we're left with Inna perving on some bitch in a club. Classy. Anyway, I hope it takes off because I like the diva's follow up singles and think it's about time we had an Eastern European pop star. And no, Ruslana doesn't count.