The music industry could show the rest of the business world a thing or two about recycling. I'm not talking about the rampant sampling that goes on or the flood of cover versions but the popular practice of reviving old ideas. That's not necessarily a bad thing. Take the UK's fabulous new girlband Electrovamp - they strike me as the reincarnation of Shampoo with a touch of Daphne & Celeste thrown in for good measure. We've heard it all before but in comparison to their lacklustre pop contemporaries, Electrovamp sound positively groundbreaking. Despite a mixed response to their debut single in the UK, "I Don't Like The Vibe In The VIP" has been picked up for an Australian release - probably to cash in on the success of another electropop duo, The Veronicas. Yes, familiarity is a highly prized commodity in the pop world!
Electrovamp are two naughty teenage sisters from Cardiff. I can't find a lot of information about Tammy and Kally on the net but it appears they previously performed under the name Cookie and Kute - and suffered the indignity of supporting Sluts Aloud on their "Waking Up The Neighbours" tour. In fact, there is more than a touch of Xenomania about "I Don't Like The Vibe In The VIP". The formulaic beats, pounding bass and guitar are all on display. Thankfully, the song is saved from being another electro-bore by the fun lyrics and Electrovamp's cheeky attitude. The dirty dollies chirp "I'll be your schoolgirl dream" before promising "I'll make you scream like you ain't done it in ages!" This is exactly the kind of cheerfully tawdry filth Shampoo would be making if they were still around today. As much as I like the song, the video (below) sealed the deal for me. Girls flashing their tits, a lesbian orgy in the pool, coke snorting and simulated oral sex - for a while there I thought I was watching an episode of "Skins"!
"I Don't Like The Vibe In The VIP" is released in Australia on the 3rd of March. You can pre-order your copy here. I particularly like the Jack Rokka mix, which you can hear on Electrovamp's myspace.