Today marked the arrival of Kylie's 45th Australian single (46th if you include the 1999 re-release of "Better The Devil You Know"). I always get excited about adding to my Kylie collection but "Wow" makes a particularly fabulous addition. From the very first listen, "Wow" is quintessentially Kylie. Dannii's desperate and dateless sister doesn't have the best voice in pop and, lord knows, she isn't the greatest dancer but no other diva comes close to matching her ability to churn out three minutes of pure pop perfection. "Wow" is a great example of what Kylie does better than anyone else. Reminiscent of her finest SAW material in its charming simplicity, the only purpose of this fabulous piece of fluff is to put a smile on your face and get your feet moving.
"Wow" is not only Kylie's best single in many a year, the entire package is flawless. The Australian cover (above) is beautiful and the remixes are impressive. Better yet are the magnificent B-sides. "Carried Away" heralds the return of Trash Kylie, who has sadly been missing in action since "Light Years". This fabulous slice of Euro-dance boasts an exquisite chorus, cheerfully demented production and wonderfully dubious lyrics. The second B-side is just as good. "Do It Again" is Kylie's gayest offering since "Your Disco Needs You". I love the craptastic sound effects and the divine spoken interlude. Both tracks were written and produced by the team behind "Wow" and they all share the same joyous sensibility.
In addition to the physical single there are three digital bundles available on Australian iTunes. One bundle contains the "Wow" remixes, another bundle serves up an excellent mix of "2 Hearts", while a third collects the B-sides. That bundle includes the download only B-side "Cherry Bomb". I prefer "Carried Away" and "Do It Again" but "Cherry Bomb" is superior to the other Bloodshy & Avant produced tracks on "X" ("Speakerphone" and "Nu-Di-Ty"). Time to get downloading!